Jamila Bibi earns her livelihood through a craft that she has spent years mastering. Living in Kasur with her husband and children, she specialises in Salma Sitara embroidery, a traditional technique that embellishes garments with delicate stars and decorative bands. Her intricate designs reflect both her artistic talent and her commitment to preserving a valued cultural heritage.
Despite her skills and dedication, Jamila faced financial challenges when her husband's income was no longer sufficient to cover household expenses and her children's school fees. Determined to improve her family's circumstances, she looked for an opportunity to strengthen her embroidery business and increase her earnings.
With the support of a loan from Akhuwat, Lendwithcare's local partner in Pakistan, Jamila was able to invest in her enterprise and expand her operations. The additional capital helped her take on more work, serve more customers and build a stronger source of income.
As her business grew, so did the opportunities available to her family. Today, her children attend a reputable school, and the combined income earned by Jamila and her husband enables the family to meet both household and educational expenses more comfortably. The growth of her business has brought greater financial stability and improved their quality of life.
Through her talent and perseverance, Jamila continues to preserve the traditional art of Salma Sitara embroidery while creating a brighter future for her family.
Jamila remains deeply grateful to Akhuwat and Lendwithcare for their support during a difficult period in her life. She believes their assistance played an important role in helping her grow her business, improve her family's wellbeing and build a more secure future.