Bat grew her grocery business by investing in high‑demand goods.

Bat grew her grocery business by investing in high‑demand goods.

Bat successfully utilised a loan from Lendwithcare's local partner, Thanh Hoa MFI, to replenish the stock at her family's grocery store. By strategically investing capital to stock a variety of goods – including milk, pastries, and other high-demand essentials – she was able to meet the surge in local consumer demand during the peak Lunar New Year season. This timely replenishment transformed her home grocery store into a more comprehensive retail outlet, resulting in a significant and sustained increase in daily revenue.

As the primary breadwinner, caring for her ailing husband, this additional income was vital to the family's livelihood. The extra profit provided the family with greater financial security and a means to manage living expenses more effectively. Bat's success is a prime example of how targeted microfinance can empower women to overcome financial barriers, feed their families, and build a more stable future despite challenging circumstances.

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