José, 36, lives in a community where the main activities are agriculture and livestock farming. Seeking to generate more income from a different activity, José worked on transforming his home into a tourist destination, starting with sport fishing. Seeing that this activity was profitable and attracted more tourists from the local area and other cities, José decided to expand his business.
Thanks to a loan, he built nature trails with native plants, making visits a unique experience for visitors to connect with nature, explore the local springs, and enjoy delicious, typical dishes. José is boosting the local economy and also creating jobs in his sector.