Jovannie

Jovannie, aged 50, is a single entrepreneur from northern Cebu who lives with his parents and serves as the primary breadwinner for the family. Through years of hard work and dedication, he has built a successful career in the beauty industry, helping to support his household and meet their daily needs.

Jovannie developed his skills in hairdressing and make-up artistry at a young age. He spent many years working in different salons, gaining valuable experience and building confidence in his profession. Determined to create a business of his own, he eventually established his own salon enterprise and has worked steadily to expand its operations.

Today, Jovannie operates three salon branches and provides employment for eight regular workers, who are deployed across the various locations. His salons offer a wide range of beauty services, including haircuts, styling, colouring and hair rebonding, catering to customers with different needs and budgets. In addition to managing the salons, he also works as a professional make-up artist for weddings, debut celebrations and other special occasions.

The business experiences seasonal fluctuations, with customer demand often increasing during weekends, holidays and major celebrations. Hair rebonding services are particularly popular during these busy periods, making it important for Jovannie to maintain adequate supplies of professional salon products.

As a business owner, Jovannie works hard to ensure that his salons operate efficiently while providing stable employment opportunities for his staff. His employees are largely compensated through commission-based arrangements, allowing them to benefit directly from the services they provide and contributing to the overall success of the business.

To prepare for growing customer demand, Jovannie applied for a loan through Lendwithcare local partner, LAMAC. He plans to use the funding to purchase additional hair and salon supplies, particularly rebonding products. Maintaining sufficient inventory will help ensure uninterrupted services across all three branches and enable him to serve more customers during peak periods.

By investing in additional stock, Jovannie hopes to strengthen business operations, increase sales and continue growing the enterprise he has spent years building. He remains committed to providing quality beauty services, supporting his employees and creating long-term financial stability for himself and his family.