Blanca Norma

Blanca, aged 47, is married and lives in Loja, where she runs an animal farming enterprise. Her husband Juan, contributes through construction work, helping sustain the family. Of their two children, the eldest, 26, is independent, while the youngest, 6, attends school but struggles with delayed learning and language development, needing continuous care and costly therapies.

For several years, Blanca reduced her economic activity to care for her child, but with her daughter now in school she has resumed full dedication to her small livestock enterprise, complemented by occasional flexible employment.

Her business, started 26 years ago with just a few animals, now includes pigs, hens, guinea pigs, and milk production. Monthly sales average £1,428, with household expenses of £302 and operating costs of £771, leaving a profit of about £656. Careful management has allowed her to support her family, finance her elder son’s engineering degree, and build a home on inherited land. Customers value her products for their freshness and quality.

Despite these achievements, poor road conditions hinder her ability to reach markets. To expand production and strengthen household stability, Blanca has applied for a loan to purchase chickens, feed, and pigs, ensuring a steady supply for her customers and continued growth of her enterprise.