Ma. Diana Rose

Diana Rose, a 32-year-old businesswoman, operates a shop specializing in used clothes, commonly known as "ukay-ukay." She is married to a husband who manages their newly opened general store. They have three children who attend local schools at various levels.

Two years ago, Diana received a loan from Lendwithcare to support her ukay-ukay business. She used the funds to purchase T-shirts, shorts, trousers, sleepwear, and swimwear. In the Philippines, "ukay-ukay" refers to businesses that sell affordable, often second-hand clothing, bags, and accessories imported from other countries. Prices vary based on the quality and origin of the items. Unsold goods are not an issue for Diana, as she can resell them to local rug makers.

Diana employs one full-time worker to handle daily operations and visits the shop each evening to review the day's activities and collect sales. Last year, she expanded her business by opening a general store, offering essential items like frozen foods, crisps, biscuits, cold drinks, powdered drinks, and eggs to her neighbors and passersby. In addition to her husband, who manages the store, they employ another full-time helper.

Diana also markets her products, including frozen foods, bags, and clothing, through her social media account and provides delivery services within the village. Recently, she secured a larger loan to further support both her ukay-ukay and general store ventures. She plans to purchase additional second-hand clothing, shoes, bags, frozen foods, and a broad range of grocery items essential for daily living.

Dedicated and hardworking, Diana is committed to ensuring her businesses thrive, as they are the primary source of income for her family. She intends to repay the loan in twelve monthly installments.